Episode 36

Creativity in Marketing: Even the Most Analytical Can Be Creative

In this episode of Better Marketing, Marketing Magic in Minutes, I’m talking about creativity in marketing and why it’s not just for designers or artists!

Creativity is something we can all tap into, no matter our role in our business. Whether you’re a strategist, analyst, or business owner, creative thinking can open up new ways to connect with your audience and make your marketing stand out.

I’ll share how a few small mindset shifts can help you unlock your own creativity. We’ll also look at a real client story that shows just how powerful it can be when you embrace your unique ideas and approach.

The truth is, creativity isn’t something you’re born with. It’s a skill you can develop. And when you blend it with strategy and analysis, that’s where the real marketing magic happens.

Connect with me on LinkedIn and visit my website www.tracyheatley.com, where you can download my FREE GUIDE using the promo code POD2025 to win a power-hour session with me!

Remember, Better Marketing means better business!

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About the Podcast

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Marketing Magic In Minutes

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About your host

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Tracy Heatley

I’m Tracy Heatley – a Chartered Marketer, Certified AI Marketing Specialist, networking expert, and small business champion with over 20 years of experience helping business owners like you thrive through better marketing.

I run my own consultancy, mentoring, and training business, Better Marketing With Tracy Heatley, where I support small business owners, solopreneurs, and growing teams to develop strategies that make a real impact.

As one of the world’s first CIM Certified AI Marketing Specialists, I blend traditional marketing expertise with the latest AI and digital trends, offering straightforward, practical support that gets results.

I’m also the founder of Better Networking Hubs. Plus, an award-winning broadcaster and former radio presenter. My business radio show, Mind Your Own Business, was a firm favourite among entrepreneurs.

As a podcaster, I host Better Marketing – Marketing Magic in Minutes, as well as How To Be A Networking Ninja, Be Better With Tracy Heatley, and The Small Business Lounge With Tracy Heatley.

I’m also a published author and passionate about sharing knowledge in a way that empowers business owners to succeed – without the overwhelm.

Whether you’re looking for inspiration, ideas, or insight, I’m here to help you grow with straight-talking advice that works in the real world.

Let’s make your marketing better – and your business stronger.