Episode 12
Six Proven Strategies With A LinkedIn Expert Pam Case
In this episode of Better Marketing, Marketing Magic in Minutes, we dive deep into the LinkedIn jungle with the one-and-only Pam Case, our go-to gal for LinkedIn savvy.
Pam lays out six killer strategies to snag your dream clients right off the platform. Whether you’re a total newbie or a seasoned pro, we promise you can snag at least one golden nugget from this chat—maybe even six!
Pam has the lowdown on turning those first-degree connections into valuable relationships, and trust me, you don’t want to miss her tips on using groups and events to your advantage.
So, if you’re ready to level up your LinkedIn game and connect with those ideal clients, grab a comfy seat and let’s get this party started!
Remember to download my FREE GUIDE to get started.
Visit www.tracyheatley.com and use the code POD2025 to win a power-hour session with me!
Transcript
Thank you for tuning into this episode of Better Marketing Marketing Magic in minutes.
Speaker A:My guest today is Pam Case from youm Brand Advocate.
Speaker A:She is a LinkedIn expert.
Speaker A:In fact, we met through LinkedIn, but I'm sure we'll talk about that at some point during the podcast.
Speaker A:So this episode we're going to focus on the six strategies to get your ideal clients on LinkedIn.
Speaker A:So welcome to this episode.
Speaker A:Pam.
Speaker B:Hi Tracey.
Speaker B:Absolutely delighted to be with you and to give all these tips out.
Speaker B:I love telling people these six ways.
Speaker A:By the time you get to the end of this podcast, every single person listening really should get at least one thing that they can take away from it, but hopefully six and then some.
Speaker B:Yeah, you know what, if someone's listening to the podcast, I think it's a great time to actually follow the tips and have a go as a listening.
Speaker A:Oh, that's a good idea.
Speaker A:If you're perhaps listening on the go or in the car, have a listen and then listen back to it and either get your phone out or get on your computer and maybe do them at the same time as listening.
Speaker A:And let me just ask you, actually they're not in any particular order or are they in an order where you should follow them or can you do any at any time?
Speaker B:Any at any time.
Speaker B:And also it depends on your business because there might be some that don't yield great results for your particular business.
Speaker B:You would stick with the ones that were appropriate for you.
Speaker A:I suppose also there is a possibility that what might not be appropriate now might be appropriate in the near or distant future.
Speaker B:Well, yeah, exactly.
Speaker B:It might well be.
Speaker B:I suppose it depends as well.
Speaker B:If you're a job seeker, if you're looking for career advancement, you know, you can actually adapt.
Speaker B:I think all of the ways actually to find your ideal employer.
Speaker A:Most of my listeners are business owners.
Speaker A:But you never know, do you never know.
Speaker A:You never know.
Speaker A:There's.
Speaker A:There are some businesses that transition between the two at different times of their life as well.
Speaker A:So should we get cracking them with number one?
Speaker B:But before we do, if you're going to be posting things on LinkedIn, you want the right people reading them.
Speaker B:Of course, the vast majority of people who can see your posts are your first degree connections.
Speaker B:Right.
Speaker B:So does it not then make sense to go and connect up with your target clients, make them your first degree connections?
Speaker B:No good being on speaker's corner with something important to say.
Speaker B:If only.
Speaker B:I don't know, the winos and the tramps are going to be sitting around not really listening to you.
Speaker B:You've got to have the right audience.
Speaker A:You just came up with that analogy off the top of your headband and.
Speaker B:You think, I did.
Speaker B:Yeah.
Speaker B:So you have to make your target clients into your birth degree connections.
Speaker B:And let's not forget, commenting on their posts is just as important as posting for them.
Speaker B:When you do that, you're saying to LinkedIn, I want to network with this person, make sure that they see more of my posts and vice versa.
Speaker B:What we're going to tackle today is like, how do you actually get them in the first place?
Speaker B:Where'd you find them?
Speaker B:So the first one is the one that, well, you know, generally everybody knows, work on the general one.
Speaker B:You go into the search bar and you put in a job title.
Speaker B:You know, you might know the title of the person in a company who is most likely to make the decision on buying into your products or services.
Speaker B:You might actually know the name, you might just know the company name once you've put that in.
Speaker B:And there's a whole set of things called Boolean search parameters that help, which we haven't got time to go into.
Speaker B:But once you've put that, that basic criteria in and pressed Enter, what you will notice is that you are then given extra filters and we're going to look at this line in a different way for each method.
Speaker B:So if you then click on people, you can find all the people with that job title, that name, you can find all the companies that have that name, but then you can then go into the other filters and say, well, actually I only want them in the uk, or you can bring it down in locations, even to your own city, because you know, if you're going to get 50,000 results, you probably then would want to start piecemeal and start with the city you're in and go, go from there.
Speaker B:It's a strange thing, but when I actually show people the last button, which it says all filters, when you look under there, you can actually filter it down to the type of industry.
Speaker B:So if you know that you want a financial director, but only in the manufacturing industry or the construction industry, you can filter it down even further.
Speaker B:If you put in the name of a company and you find the company, you look at then people and you'll see all the people who are listed as working for that company.
Speaker B:But this is the most basic search, most people know how to do that.
Speaker A:One doesn't mean that they're doing it.
Speaker A:There's a lot of people just put their post on and come off or they'll go on and Comment and then come off.
Speaker A:So I think for my listeners, it might be the first time that they've used these search tools.
Speaker A:So it's worth having a.
Speaker A:Having a mess with it, isn't it?
Speaker B:Yeah, it could be.
Speaker B:I mean, I have actually taught people who are so very, very new to LinkedIn or been on it this year.
Speaker B:I've been on LinkedIn for ages, but I didn't know what I was doing with it.
Speaker B:So even the basic search like that, they go, that's powerful.
Speaker B:So do you have to think about groups?
Speaker A:Yeah.
Speaker A:So groups is an interesting one on LinkedIn, isn't it?
Speaker A:Because when they first became available, our listeners need to bear in mind that you and I have been on LinkedIn for a long, long time.
Speaker A:So going right back to the beginning, when they first became available, they were very popular and I had some LinkedIn groups.
Speaker A:I think I had 10 LinkedIn groups that I was managing at one point.
Speaker A:And then they seem to phase off a little bit, didn't they?
Speaker A:And now even my perspective on them is changing a little bit as well.
Speaker A:So, yeah, let's talk about groups, because some of our listeners might not even know that they can set them up for themselves or how they do it.
Speaker B:You know what, if you set one up yourself and you persuade your target market to join it, the biggest benefit of it is as the admin or the manager of the group, you can highlight a post and obviously it's probably usually going to be your own.
Speaker B:All of the people in the group get a notification to say that a post has been highlighted for them to go and look at.
Speaker B:But there are a lot of hard work to maintain.
Speaker B:And the problem with groups now is there's just so many of them, but with the exception of one or two groups on LinkedIn, they are literally flipping graveyards.
Speaker B:You get all of these people joining them and then they either don't post or the ones that do put on a post and go is drop and run.
Speaker B:And nobody else in the group tends to like or comment on those posts.
Speaker B:They just don't interact.
Speaker B:You would then sort of think, well, what is the point?
Speaker B:What is the point of joining them if that's what they like?
Speaker B:Well, once you're accepted to join a group, you don't only see how many members are in it, you see exactly every single person who is in it.
Speaker B:And you can connect with them within males.
Speaker B:The other thing is that if somebody in your target market in that group has them posted and you are the only person to like and comment, you are really going to be standing out to them because you're above all the noise, you're above all these other people who are commenting.
Speaker B:But it kind of gathers all your target market in one place.
Speaker B:And what people don't realize is they think, oh, okay, so I'm looking for financial directors.
Speaker B:What if your target market is parents, as with some people I've taught, they say, well, look, I help teenagers to get through GCSEs, I'm a home tutor, but they're not going to be on LinkedIn and they're not the people who pay, it's the parents who pay.
Speaker B:There are probably groups for parents of teenagers.
Speaker B:What if you are a.
Speaker B:What do you call it?
Speaker B:Sticks needles in you.
Speaker A:I'm hoping you mean acupuncture.
Speaker B:Oh, yes, acupuncturist, let's say that's your practice, chiropractic or something like that.
Speaker B:Okay, so you're probably wanting to deal with people who maybe have sports injuries.
Speaker B:So there are groups of people who play sports, go mountaineering.
Speaker B:There are groups for all kinds on LinkedIn.
Speaker B:It's quite incredible.
Speaker B:Just have a play with that filter and find out.
Speaker B:I wouldn't put into my profile, I have a teenager, I have a pet dog, I like to go mountaineering, but I would join a group.
Speaker A:If you've got that connection, you can start to build that relationship.
Speaker A:And two words that I know you love, the algorithmic bond, you can start there.
Speaker A:They are two of Pan's favorite words.
Speaker B:I know, yeah.
Speaker B:I mean, this is where you are commenting on somebody's post.
Speaker B:You're creating this algorithmic bomb between you and them that says to LinkedIn, I want to see more of their posts, show them more of my posts.
Speaker B:And my son got sick of hearing me say it and he was starting a band at the time and I said, well, look, I've just got a name for a band for you.
Speaker B:And he said, no way.
Speaker A:Not calling it an algorithmic bond.
Speaker A:You know what, joking aside, though, it really does sum it up because essentially it's a really good way, isn't it, of training LinkedIn on what you want to see, who you want to be connected to.
Speaker A:And I think sometimes people's frustration is when they're seeing things in their feeds and it's not what they want to see, but by connecting and commenting and interacting with those people and groups that you want to be, that sends a message out to LinkedIn, aside from the algorithmic bond with the person, it sends a message to LinkedIn to say, this is what I'm interested in.
Speaker A:Show me more of this.
Speaker B:Yeah, People say to me my feed is full of proverbial and I always say you put it there.
Speaker B:Said you've commented on those people's posts before.
Speaker B:But anyway, and you know, if someone want your target market, you can click on the bell.
Speaker A:Do you know what?
Speaker A:I was just thinking about the bell and every time I think of it, the song comes in my head, you know which song I mean?
Speaker A:I'm not going to sing it, but you know what I mean.
Speaker A:But the bell is brilliant and so many people either have never even noticed it's there or they don't know what it's for.
Speaker A:So do share with us, Pam, please, about that.
Speaker A:Tell us about the bell.
Speaker B:When somebody's not your first degree connection, you will not see a bell on their profile.
Speaker B:As soon as they've accepted your connection request, that bell appears.
Speaker B:And clicking on it means that every time they post you will get a notification that they have posted something.
Speaker B:You can then click straight through your notifications to that post and comment.
Speaker B:So you're building up that relationship.
Speaker B:But you know what I always say is the algorithm can change.
Speaker B:All sorts of things like that can change.
Speaker B:But then when you start to post for people and when you network with them, no AI can replicate the human algorithmic bond that is we're dealing with relationships and you can't take that away.
Speaker B:So you've got to remember that on LinkedIn, it's a big networking room.
Speaker B:So with that in mind, if you know anything about networking, I'm sure if there's something that you teach Tracy, it's synergy connections.
Speaker B:What do we mean by synergy connections?
Speaker B:People who've got the same target market as you, but they don't offer the same thing because they're in a great place to refer you.
Speaker B:If I'm a data cabler, I'm in a great place to say when I put the cable into a new building or an extension, who's putting the computers on the end of this?
Speaker B:I can recommend an IT company.
Speaker B:For example, on LinkedIn, once you've sat down with your cup of coffee and your bit of cake and your pen and you've made a list of all those people who've got the same target market as you, go find them on LinkedIn, because if they've been doing their job right, they will have been connecting to their target market, which are your target market.
Speaker B:Once you've connected with that synergy person, all of their first degree connections become your second degree.
Speaker B:And so Much more searchable, unreachable and connectable.
Speaker B:The other little thing about this is synergy.
Speaker B:Connections often claim bragging rights to who they've worked with, so you could find who they've worked with in their recommendations.
Speaker B:So let's say you are wanting to go into a company to do menopause training or something, one of those employee benefits.
Speaker B:Right.
Speaker B:You want to know which companies out there care about their employees and bring in things like mental health, first aid or menopause training or conflict management.
Speaker B:Yeah, they bring in, they outsource these programs.
Speaker B:So I find somebody who was, if I was doing, you know, something like that, I'd find somebody who was going into companies providing something similar.
Speaker B:Because then they often write posts that say, I had a great day today working with Acme fasteners.
Speaker B:It was great to meet Joe Blog.
Speaker B:And they're tagging this company and they're tagging the person who brought them in.
Speaker B:What's not to like?
Speaker B:Suddenly you know that that company is open to providing your sort of thing to their employees.
Speaker B:This is just one example.
Speaker B:So you can go and connect up with those people they've tagged.
Speaker B:So if they've tagged that company or people from that company, you comment on that post and that company are also going to see your comments.
Speaker B:This is a great way to find people.
Speaker B:Obviously, of course, that will probably also go for your competition.
Speaker A:But also I think it gives people purpose, doesn't it?
Speaker A:It's so easy to either go down a rabbit hole of things that actually when you get to the end of it, you think, that wasn't my whole intention for coming on LinkedIn in the first place.
Speaker A:I think also sometimes people know, they think, well, I have to be posting all the time to be successful on LinkedIn.
Speaker A:And you absolutely don't, do you?
Speaker A:You're better off commenting and building the networks and building the connections.
Speaker B:Posting's important.
Speaker B:But if you post something quality three times a week and the other day is concentrate on commenting and connecting, that's more powerful, isn't it?
Speaker B:I heard a great analogy about this.
Speaker B:Don't just post things for the sake of it every day, because we can all live on fast food every day and nobody likes a crap takeaway.
Speaker A:No, this is true.
Speaker B:Yeah.
Speaker A:Yeah.
Speaker B:So it's far better to balance it.
Speaker A:We're going for number three now, aren't we?
Speaker B:When you network, I know you know all this, Tracey, and I'm sure you teach all this.
Speaker B:It's your job to educate your fellow networkers what to look out for and what to listen out for.
Speaker B:You should be able to say, well, if you hear anybody say this, I want you to ask them if I can give them a call because I can help them.
Speaker B:People talk about all thoughts on LinkedIn.
Speaker B:So your job is to work out what they might say in LinkedIn posts.
Speaker B:Let's go back to the teenagers.
Speaker B:So if you're looking to help people who've got teenagers, they talk about their teenagers, go into the search bar.
Speaker B:Open speech marks.
Speaker B:My teenagers, closed speech marks.
Speaker A:Can we just stop there a minute?
Speaker A:Because that's a really good point actually, because we spoke around, I think it was point one about or point two about the searches and what you're putting in for when you're looking for things.
Speaker A:But actually what listeners might not be aware of is the difference between that and putting something in the speech marks.
Speaker A:Can we just cover that just briefly?
Speaker B:Okay, so speech marks are the most simple of all the Boolean search parameters, and that's fairly complex ones.
Speaker B:For example, if you're looking for the graphic designer, if you don't, open speech marks, graphic designer, close speech marks, you're saying, I want everything with the word graphic and everything with the word designer.
Speaker B:Whereas if you bracket them around with speech marks, you say, no, I want these two things together.
Speaker B:So I don't want interior designer, fabric designer, and I don't want graphic.
Speaker B:Anything else.
Speaker A:Agency, maybe?
Speaker B:Yeah, yeah.
Speaker B:Do you know what I mean?
Speaker B:So, yeah, you're putting those things together.
Speaker A:It's a really good way, isn't it, of being very specific about what you're looking for?
Speaker A:It's one of those things that unless someone spoke to Pam Case, LinkedIn extraordinaire, they might not know about.
Speaker A:I might not be a lot of.
Speaker B:People, most people I speak to don't actually know that.
Speaker B:So if the longer the phrase, just make sure it in speech mark because you're saying, look, we find this phrase this time when you've entered forever pressed enter and you get that white bar, instead of choosing people or groups this time, click on the word post.
Speaker B:The filters on this need to be improved.
Speaker B:There's only one way you can then filter it further and that is either top match or latest.
Speaker B:And the top match might have been done a year ago.
Speaker B:Click on latest and you will, in Every post that LinkedIn then shows you, you will find that phrase.
Speaker A:It's a great tool.
Speaker B:I'm not saying jump on the post and go, I can help you with that because that's just really spammy.
Speaker B:But just say something constructive and then maybe connect up with them.
Speaker B:And then there's whole other lessons about how do we talk to people in the DMs without being coalfish sale picture.
Speaker A:We could do a whole episode on that another time.
Speaker B:We absolutely could.
Speaker B:Most of it ranting.
Speaker B:But anyway.
Speaker B:So what is it that your target clan, your ideal type, might say in a post?
Speaker B:And you know, sometimes it's this simple.
Speaker B:Let's say you are a graphic designer.
Speaker B:Sometimes people just say can you recommend A and then put your job title in.
Speaker B:And you'll find that as well.
Speaker B:It's quite good sometimes if you find that rather than going in and pitching yourself, ask someone you know, another client or someone who can give you a testimonial to go and recommend you on that post.
Speaker B:What others say about you is often much more powerful.
Speaker B:What you say about yourself.
Speaker A:Yeah, it's nice to see as well.
Speaker A:Two left.
Speaker A:My listeners can't see now that I can see.
Speaker A:But I'm not thinking which two am I going to share with you?
Speaker A:Because let me tell you, this lady has got a phenomenal amount of knowledge about LinkedIn.
Speaker A:So whichever two we pick, whichever two we go for, are going to be beneficial.
Speaker B:So I tell you what, we've got two left.
Speaker B:So if I say to you, dailies or events, which one shall I go for next?
Speaker B:Tracy?
Speaker A:Oh, well, can't we have both?
Speaker B:I just want to know what you want to go for first.
Speaker B:Dailies.
Speaker B:Okay?
Speaker B:So dailies are what I call the business dailies, all right?
Speaker B:And this is off LinkedIn.
Speaker B:And then you have to bring it back in.
Speaker B:This is where you're in the boat and you're throwing your net over the slide and hauling it back in.
Speaker B:So we're in the LinkedIn boat.
Speaker B:We're going to go and haul our net over.
Speaker B:Now there are so many newspaper journals, trade journals on the Internet.
Speaker B:Now let me give you one that I think is just a great source.
Speaker B:And it's called B Daily.
Speaker B:Bdaily.co.uk and B Daily is a great source of news about companies and when are they news?
Speaker B:Imagine you are a data cabler or a construction company or an IT company, put it in computers or a recruiter to put in staff.
Speaker B:Any number of things a business might want.
Speaker B:When you look at something like B Daily, it will tell you the companies who have just had a massive cash injection for expansion and what their plans are.
Speaker B:So if you're an HR person and you think they might need help or where do you find out if you're an HR person who's making Redundancies.
Speaker B:If you've got, say, an outsourced career transition service, you would want to know who was expanding.
Speaker B:Now, the beauty of it is as well, not only tells you who's expanding, where they're expanding to, what's happening, how much cash they've just had.
Speaker B:It also says a hearing and it gives you the job titles you need to know and the photograph of the people you need to be looking for.
Speaker A:And then you can go right back to point number one or two, where we were talking about connections.
Speaker B:Yeah, you go back to the general and you go, right, I'm looking for this guy.
Speaker B:And if the authority gives you something to have a conversation with them about.
Speaker A:And start a note about, if you're connecting with them and you want to add a note.
Speaker A:I think the importance for me personally when you're adding notes, when you're connecting to people, is to make it personal.
Speaker A:Don't bull anybody, just be honest.
Speaker A:You know, there's no harm in saying, I saw the article, so congratulations on, you know, I'm looking to connect with forward thinking business owners or directors or whatever it is, but be honest and authentic with that.
Speaker B:Definitely, absolutely, definitely.
Speaker B:The vast majority of people now on LinkedIn say I never connect with somebody who personalises a note because you just know that that person is going to hit you up with a cold sales pitch afterwards.
Speaker B:There's got to be something genuine, it's got to be.
Speaker B:Don't over egg it, you know, if you've seen something in the news, just say ours.
Speaker B:It was really interesting to hear news about this.
Speaker B:Congratulations worth connecting and just leave it there.
Speaker B:Yeah.
Speaker A:Let me just clarify as well, for our listeners, that B daily it is the letter b and then daily-a I l y.co.uk that's the website that you're talking about, isn't it?
Speaker B:It is, yeah.
Speaker B:But I'm sure there are many more and there may be journals and magazines that are specific to your particular industry to look at as well.
Speaker B:The Financial Times or whatever.
Speaker A:Yeah.
Speaker A:But I think what it's done is it's given the listeners a really good idea of something they've probably not thought about before.
Speaker A:Because when you think about LinkedIn and we're talking about the strategies to get your ideal clients, you don't necessarily think about going off the site for something, but it's different ways of bringing it back in, isn't it?
Speaker A:It's something new and it works.
Speaker A:And it was you that told me about this particular site in the first place and I wasn't aware of this site until then.
Speaker A:So it's not even for people that are new to business.
Speaker A:I've been in business a long time.
Speaker A:This is a really good, really good tip.
Speaker A:And even if you don't take it to LinkedIn, it's brilliant for research in your industry and what's going on.
Speaker A:And actually for businesses that are looking for funding themselves, if they can see the type of funding that's available, they might think, well, we could go for that, you know.
Speaker A:So there's all sorts of benefits to it, isn't there?
Speaker A:But there are.
Speaker B:And also this one called, I think it's Business Insider magazines, they print annual lists of the companies that are the fastest growing companies and that sort of thing.
Speaker B:So yeah, it's a rich theme of information.
Speaker A:Yeah.
Speaker B:The less chocolate in the box.
Speaker B:At what kind of event are you likely to find your target clients?
Speaker B:When people.
Speaker B:Let's put on an event.
Speaker B:So it could be a face to face event, it could be a virtual event, it could be a webinar or something that you're putting on on Zoom.
Speaker B:Very often people set up a LinkedIn event to publicize it with a nice big send button on it.
Speaker B:When you go into that search bar and put in a sub project, let's say you offer cybersecurity training, you would put cyber security into the search and this time on the white bar.
Speaker B:Choose events and look through the events that are coming up about cybersecurity and how many attendees there are.
Speaker B:The number of people who said yes to attending, you can only see the number unless you do what I call pretend attendance.
Speaker B:So if you click attend, you will then see exactly who they are and there they are.
Speaker B:The people who are interested in what you do going to your competitors event.
Speaker B:It's time to mine sweep them.
Speaker B:Just borrowing that person's audience, go and make them into your first degree connections.
Speaker B:Because they have literally popped the head above parapet and said, yeah, I'm interested in this.
Speaker B:So what is it that your target clients are most likely to go to once they've shown an interest?
Speaker B:That's your target audience.
Speaker B:Sure.
Speaker A:Yeah.
Speaker A:These are things specifically about getting new clients.
Speaker A:But ultimately it starts with getting new connections, doesn't it?
Speaker A:They become a connection first and then you build it from there.
Speaker A:Which is how Pam and I met.
Speaker A:I don't remember how long ago it was Pam.
Speaker A:It must be six, seven, 17 years.
Speaker B:No, I think it is.
Speaker A:Oh my God.
Speaker A:In fact, it might even be 18 years ago.
Speaker A:It's about 17 or 18 years ago Pam and I met through LinkedIn.
Speaker B:Wow.
Speaker A:Sorry, I've just scared you.
Speaker A:Time flies.
Speaker A:It does.
Speaker A:Pam was posting on LinkedIn and I was posting on LinkedIn to do with networking what is now a mutual connection.
Speaker A:There was somebody that was connected to each of us on LinkedIn.
Speaker A:Pam and I weren't connected to each other at this time who suggested that we connect because from what Pam was posting and what I was posting, they knew that we really ought to know each other.
Speaker A:And unfortunately for us, we still can't remember who it was to this day, can we?
Speaker A:But whoever it was, if you are listening, we are very grateful.
Speaker A:So because of that, we did connect, then we started messaging, then we met face to face.
Speaker A:It sounds like online dating, but that's not what we were doing.
Speaker A:We were online networking.
Speaker A:And then from there, over the years, we've done a ton of business together, we've worked together, we've become very good friends.
Speaker A:And that's all through the power of LinkedIn.
Speaker A:So actually, sometimes what you're putting out there, other people will see, oh, you need to be connecting with this other person, which is what happened with us.
Speaker A:I really do wish I could remember who it was that connected us because.
Speaker B:I mean, we've just really, really supported each other in business ever since, haven't we?
Speaker A:Massively, yeah.
Speaker B:In life.
Speaker A:Yeah.
Speaker A:So that is just the perfect way that this can happen.
Speaker A:But what you're saying about connecting and reaching out to your clients, I.
Speaker A:Hopefully this gives people a new perspective on it, especially those people that don't like posting all, all the time on social media.
Speaker A:Yes, you do have to post to wake up the algorithms a little bit, but I guess it takes that pressure off, doesn't it?
Speaker A:You don't have to be constantly thinking, what shall I post today?
Speaker A:How shall I word this?
Speaker A:If you can use a combination of the two, can't you?
Speaker B:Definitely.
Speaker B:And don't want to digress too much onto this, but people just put posts out there and honestly, if you.
Speaker B:What LinkedIn wants is for you to make its platform a really, really interesting place.
Speaker B:So it wants you to write posts that involve with people so that you get conversations going.
Speaker B:And if you get a great conversation going on your post, then it will show it to more people and more of your target market.
Speaker B:You know, there's certain things you should be posting about and it's.
Speaker B:Oh, God, it's a whole other lesson.
Speaker B:But yeah, but don't just think you can just post something and it's going to get shown to people.
Speaker B:So if you're not getting a Lot of comments on your posts, then you either have to learn how to write the posts that get commented on, that get opened and read, basically.
Speaker B:And if they're not being opened and read and commented on and you don't know how to do that, then your time is better off spent commenting on the post of your target market and.
Speaker A:Actually take the time to do that.
Speaker A:I'm trying to think of analogy to prove this point, and the only thing that's coming to my head is if you imagine you're on the beach and you see a seagull and when they're not busy trying to nick food off people, they're actually doing some proper hunting, dive down, they miss the fish, come back up, they don't think, oh, do you know what?
Speaker A:I'm probably not gonna bother doing that again.
Speaker A:They do it again and they do it again until they get fed.
Speaker A:And I think that's the thing is just don't, don't give up, don't give up with it.
Speaker A:Try these different approaches that Pam suggested.
Speaker A:And if all else fails, get in touch with Pam because she, a LinkedIn trainer, she knows the stuff.
Speaker A:I'm sure that the listeners will know that by now because it's not even the tip of the iceberg with the knowledge that, that you have and that you can help with.
Speaker A:Pam, my listeners want to contact you.
Speaker A:What's the best way for them to get in touch with you?
Speaker A:She's gonna say, LinkedIn.
Speaker B:Yeah, talk with me on LinkedIn and you know, I'll accept connection requests.
Speaker B:I don't mind.
Speaker B:I'll connect with anyone.
Speaker B:DM me.
Speaker B: ust call me or WhatsApp me on: Speaker A:But definitely connect with her on LinkedIn.
Speaker A:And if you're not connected with me on LinkedIn, connect with me as well.
Speaker A:Because we are, we do practice what we preach, don't we?
Speaker A:We do connect with people and we will go off onto a whole other topic to do with LinkedIn.
Speaker A:But actually, you know, the more people you connected to, the more access you've got to their connections as well.
Speaker A:So, so do that, I think.
Speaker A:Just connect with Pam and connect with me.
Speaker A:Drop us a note to just say, I've listened to, I've listened to the Better Marketing podcast.
Speaker A:I'd love to connect and we'll happily connect with you.
Speaker A:And if you've got any other questions, just get in touch with.
Speaker A:Thank you so much for coming on as a guest.
Speaker A:It's been a pleasure as always, and packed full of valuable information.
Speaker B:Thank you.
Speaker B:Just if everybody goes off now and.
Speaker A:Has a go at that, they will get on LinkedIn.
Speaker B:Tap, tap, tap, tap, tap on those keyboards.
Speaker A:Yeah.
Speaker A:So thank you, Pam.
Speaker A:And thank you to you for tuning in to this episode of Better Marketing.
Speaker A:Marketing magic in mine Minutes with me, Tracy Heatley.
