Episode 38

Stop Selling & Start Solving

In this episode of Better Marketing, Marketing Magic in Minutes, I’m talking about a powerful mindset shift that can transform your marketing results.

When you stop trying to sell and start focusing on solving your clients’ problems, everything changes. By positioning your services as solutions, you build trust, reduce objections, and make your marketing feel more natural and authentic.

I’ll share real examples, including how one of my clients, a psychotherapist, completely turned her marketing around just by reframing her message. We’ll look at how to use language that truly speaks to your clients’ challenges and desired outcomes, helping them feel understood and supported.

By the end of this episode, you’ll have practical strategies to shift your focus from selling to helping, using your clients’ own words and stories to create stronger, more meaningful connections that drive marketing success.

Connect with me on LinkedIn and visit my website www.tracyheatley.com, where you can download my FREE GUIDE using the promo code POD2025 to win a power-hour session with me!

Remember, Better Marketing means better business!

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About the Podcast

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Better Marketing
Marketing Magic In Minutes

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About your host

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Tracy Heatley

I’m Tracy Heatley – a Chartered Marketer, Certified AI Marketing Specialist, networking expert, and small business champion with over 20 years of experience helping business owners like you thrive through better marketing.

I run my own consultancy, mentoring, and training business, Better Marketing With Tracy Heatley, where I support small business owners, solopreneurs, and growing teams to develop strategies that make a real impact.

As one of the world’s first CIM Certified AI Marketing Specialists, I blend traditional marketing expertise with the latest AI and digital trends, offering straightforward, practical support that gets results.

I’m also the founder of Better Networking Hubs. Plus, an award-winning broadcaster and former radio presenter. My business radio show, Mind Your Own Business, was a firm favourite among entrepreneurs.

As a podcaster, I host Better Marketing – Marketing Magic in Minutes, as well as How To Be A Networking Ninja, Be Better With Tracy Heatley, and The Small Business Lounge With Tracy Heatley.

I’m also a published author and passionate about sharing knowledge in a way that empowers business owners to succeed – without the overwhelm.

Whether you’re looking for inspiration, ideas, or insight, I’m here to help you grow with straight-talking advice that works in the real world.

Let’s make your marketing better – and your business stronger.