Episode 32

The Long Game: How to Market for Sustainable Growth

In this episode of Better Marketing, Marketing Magic in Minutes, I’m focusing on why marketing should always be seen as a long game if you want true, sustainable growth.

It’s easy to get distracted by quick wins or the latest trends, but lasting success doesn’t come from short-term tactics. Instead, it comes from consistency, clarity, and a firm commitment to your marketing over time.

I’ll share why it’s so essential to build a strong foundation before trying to scale, and how stabilising your marketing activity gives you the confidence and credibility to grow steadily, regardless of your business size.

We’ll also look at how trust and relationships play a vital role in long-term success, and how artificial intelligence can support you in keeping your marketing consistent and effective.

If you’re ready to stop chasing fleeting gains and start focusing on growth that lasts, this episode will provide you with the insights and inspiration you need to take a long view with your marketing.

Connect with me on LinkedIn and visit my website www.tracyheatley.com, where you can download my FREE GUIDE using the promo code POD2025 to win a power-hour session with me!

Remember, Better Marketing means better business!

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About the Podcast

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Marketing Magic In Minutes

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About your host

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Tracy Heatley

I’m Tracy Heatley – a Chartered Marketer, Certified AI Marketing Specialist, networking expert, and small business champion with over 20 years of experience helping business owners like you thrive through better marketing.

I run my own consultancy, mentoring, and training business, Better Marketing With Tracy Heatley, where I support small business owners, solopreneurs, and growing teams to develop strategies that make a real impact.

As one of the world’s first CIM Certified AI Marketing Specialists, I blend traditional marketing expertise with the latest AI and digital trends, offering straightforward, practical support that gets results.

I’m also the founder of Better Networking Hubs. Plus, an award-winning broadcaster and former radio presenter. My business radio show, Mind Your Own Business, was a firm favourite among entrepreneurs.

As a podcaster, I host Better Marketing – Marketing Magic in Minutes, as well as How To Be A Networking Ninja, Be Better With Tracy Heatley, and The Small Business Lounge With Tracy Heatley.

I’m also a published author and passionate about sharing knowledge in a way that empowers business owners to succeed – without the overwhelm.

Whether you’re looking for inspiration, ideas, or insight, I’m here to help you grow with straight-talking advice that works in the real world.

Let’s make your marketing better – and your business stronger.