Episode 24

The Real Reason Your Marketing Isn’t Working

In this episode of Better Marketing: Marketing Magic in Minutes, I’m talking about why getting your marketing foundations right is absolutely essential. Just like building a house, if you skip the groundwork, everything you build on top is likely to crumble and your marketing results will suffer.

I’ll walk you through some common red flags that tell me a marketing strategy isn’t working, like poor engagement, wasting money on ads that don’t deliver, or not really knowing who your target audience is. We’ll look at why it’s so important to pause, take a step back, and get clear on your audience, your brand positioning, and your measurable goals. Because when those pieces are in place, your marketing has a much better chance of really delivering for you.

Remember to download my FREE GUIDE to get started.

Visit www.tracyheatley.com and use the code POD2025 to win a power-hour session with me!

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About the Podcast

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Better Marketing
Marketing Magic In Minutes

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About your host

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Tracy Heatley

I’m Tracy Heatley – a Chartered Marketer, Certified AI Marketing Specialist, networking expert, and small business champion with over 20 years of experience helping business owners like you thrive through better marketing.

I run my own consultancy, mentoring, and training business, Better Marketing With Tracy Heatley, where I support small business owners, solopreneurs, and growing teams to develop strategies that make a real impact.

As one of the world’s first CIM Certified AI Marketing Specialists, I blend traditional marketing expertise with the latest AI and digital trends, offering straightforward, practical support that gets results.

I’m also the founder of Better Networking Hubs. Plus, an award-winning broadcaster and former radio presenter. My business radio show, Mind Your Own Business, was a firm favourite among entrepreneurs.

As a podcaster, I host Better Marketing – Marketing Magic in Minutes, as well as How To Be A Networking Ninja, Be Better With Tracy Heatley, and The Small Business Lounge With Tracy Heatley.

I’m also a published author and passionate about sharing knowledge in a way that empowers business owners to succeed – without the overwhelm.

Whether you’re looking for inspiration, ideas, or insight, I’m here to help you grow with straight-talking advice that works in the real world.

Let’s make your marketing better – and your business stronger.