Episode 25

Networking as a Marketing Strategy

In this episode of Better Marketing, Marketing Magic in Minutes, I talk about networking and how its serves as a potent marketing strategy. I elucidate that networking transcends the mere exchange of business cards; it embodies the cultivation of trust and the establishment of meaningful relationships that are instrumental in the growth of one’s business.

Through my extensive experience of over two decades in orchestrating networking groups, I share insights into how genuine interactions can elevate one’s personal brand and enhance overall business success and the necessity of shifting the focus from mere sales pitches to fostering connections and supporting others within the networking sphere. Ultimately, I advocate for a harmonious blend of both online and offline networking efforts, underscoring their collective significance in today’s digital landscape.

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About the Podcast

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Marketing Magic In Minutes

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About your host

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Tracy Heatley

I’m Tracy Heatley – a Chartered Marketer, Certified AI Marketing Specialist, networking expert, and small business champion with over 20 years of experience helping business owners like you thrive through better marketing.

I run my own consultancy, mentoring, and training business, Better Marketing With Tracy Heatley, where I support small business owners, solopreneurs, and growing teams to develop strategies that make a real impact.

As one of the world’s first CIM Certified AI Marketing Specialists, I blend traditional marketing expertise with the latest AI and digital trends, offering straightforward, practical support that gets results.

I’m also the founder of Better Networking Hubs. Plus, an award-winning broadcaster and former radio presenter. My business radio show, Mind Your Own Business, was a firm favourite among entrepreneurs.

As a podcaster, I host Better Marketing – Marketing Magic in Minutes, as well as How To Be A Networking Ninja, Be Better With Tracy Heatley, and The Small Business Lounge With Tracy Heatley.

I’m also a published author and passionate about sharing knowledge in a way that empowers business owners to succeed – without the overwhelm.

Whether you’re looking for inspiration, ideas, or insight, I’m here to help you grow with straight-talking advice that works in the real world.

Let’s make your marketing better – and your business stronger.