Episode 26

Understanding Your Ideal Customer: Beyond the Buyer Persona

In this episode of Better Marketing, Marketing Magic in Minutes, I delve into how one's ideal customer extends beyond mere demographics and job titles; it requires a profound understanding of their challenges, values, and decision-making processes. In this episode, I elucidate the inadequacies of superficial buyer personas and advocate for a more nuanced approach to customer profiling.

By delving into the specific problems that keep customers awake at night and the objections they harbour towards purchasing services, we can cultivate marketing strategies that resonate authentically with our target audience, alongside actionable methods for acquiring this critical information, including direct inquiries to existing clients and leveraging insights from online reviews.

Ultimately, an enriched understanding of our customers not only enhances the efficacy of our marketing endeavours but also fosters a more sustainable business model, ensuring we attract and retain the ideal clientele essential for success.

Remember to download my FREE GUIDE to get started.

Visit www.tracyheatley.com and use the code POD2025 to win a power-hour session with me!

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About the Podcast

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About your host

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Tracy Heatley

I’m Tracy Heatley – a Chartered Marketer, Certified AI Marketing Specialist, networking expert, and small business champion with over 20 years of experience helping business owners like you thrive through better marketing.

I run my own consultancy, mentoring, and training business, Better Marketing With Tracy Heatley, where I support small business owners, solopreneurs, and growing teams to develop strategies that make a real impact.

As one of the world’s first CIM Certified AI Marketing Specialists, I blend traditional marketing expertise with the latest AI and digital trends, offering straightforward, practical support that gets results.

I’m also the founder of Better Networking Hubs. Plus, an award-winning broadcaster and former radio presenter. My business radio show, Mind Your Own Business, was a firm favourite among entrepreneurs.

As a podcaster, I host Better Marketing – Marketing Magic in Minutes, as well as How To Be A Networking Ninja, Be Better With Tracy Heatley, and The Small Business Lounge With Tracy Heatley.

I’m also a published author and passionate about sharing knowledge in a way that empowers business owners to succeed – without the overwhelm.

Whether you’re looking for inspiration, ideas, or insight, I’m here to help you grow with straight-talking advice that works in the real world.

Let’s make your marketing better – and your business stronger.