What Makes Marketing Work (And What Doesn’t)

In this episode of Better Marketing, Marketing Magic in Minutes, I share my thoughts on today's discourse, which revolves around the essential elements that render marketing efficacious, juxtaposed with those that do not and delve into the myriad pitfalls that beset marketing efforts, notably the absence of a clear strategy, inconsistent activity, targeting an inappropriate audience, and the prevalence of a mismatched message. These inadequacies often lead businesses to feel as though they are engaging in futile attempts to achieve their objectives.

I elucidate the pivotal factors that contribute to successful marketing, including clarity of purpose, consistent engagement, customer-centric messaging, and the implementation of straightforward systems. By rectifying these common errors and adhering to proven strategies, we can transform marketing endeavours from haphazard efforts into a coherent and productive approach.

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